25th-27th September 2015
Some companies give out gift cards. Some host a nice dinner. But how many companies take their entire staff on a luxury mystery trip to Morocco? To celebrate Avinity’s 10-year anniversary, our CEO decided to do something extraordinary—something that would genuinely bring people together, inspire us, and remind us why we do what we do.
This is what we have received from our CEO
Dear All,
It is the company’s 10 year anniversary this year and we would like to celebrate with a bang !!
We are looking at taking the entire company to somewhere magical for the weekend, all expenses paid. The suggested date is the weekend of 25th September 2015. The date is purely tentative and will depend on availability but it currently looks OK. We do have somewhere in mind and the decision needs to be made asap but it all depends on numbers and currently no partners or children can come but this may change…
Please could you let me know if you would like to go on the ‘magical mystery tour’ through responding via the Vote button at the top. Before replying, please do think about it as I will be taking your responses to move this forward or not. Your commitment is key to doing something like this en-masse. Can you come back to me asap please.
For the warehouse without email, please simply let us know “Yes up for it” or “No, not interested”.
Passports and flying may be required…!
Best Regards
Rupert
And so, on September 25, 2015, at exactly 2:15 AM, the entire Avinity team set off on what would become an unforgettable journey. The only clue? Bring your passport. The excitement was electric as we arrived at Gatwick Airport, still unaware of our destination. Whispers filled the air: Are we heading to Italy? Maybe Spain? Could it be somewhere completely unexpected?
And then, the big reveal: We were flying to Marrakech, Morocco, to stay at none other than Kasbah Tamadot—an ultra-luxury resort owned by Sir Richard Branson. Yes, A five-star retreat in the Atlas Mountains, owned by one of the most inspirational entrepreneurs of our time.
Of course, staying in one of the world’s most exclusive resorts was amazing. But this trip was about more than just luxury—it was about reconnecting, recharging, and realigning with what truly matters.
Our CEO wanted this experience to be more than just a celebration. He wanted it to be a reminder of our purpose—not just as employees, but as people, friends, and inspirers.
His message was simple yet powerful:
👉 Deliver happiness—in work, at work, and through our work. If we aspire to make others happy, we will become truly happy, inspired, and fulfilled ourselves.
Beyond the resort’s luxurious pools and breathtaking views, we had the incredible opportunity to visit a nearby village. Led by local guides, we wandered through winding paths, tasting fresh fruit picked straight from the trees and learning about life in the Berber community.
One story particularly touched our hearts:
We visited a local pre-school project, part of the Eve Branson (Richard Branson’s mother) Foundation. The school was built by local residents, giving young children the opportunity to learn English, Arabic, and French—essential skills for their future. Hearing how education was transforming their lives made us reflect: What can we do to help? By the end of the visit, we all agreed to send Christmas parcels filled with books, pens, and school supplies—a small but meaningful way to give back.
There are company trips, and then there are once-in-a-lifetime experiences. Avinity created something extraordinary—not just a trip, but a moment of pure magic. A memory that will stay with us forever. It takes guts to take an entire company on a mystery trip to a luxury resort. But more than that, it takes vision to use that trip as a way to inspire, connect, and give back. And that’s what makes Avinity different.