I usually don’t write about physical products, as my enthusiasm lies in building software. However, I couldn’t help but be fascinated by a special promotional project I led last Christmas—the launch of Samsung’s The Frame 43” TV in partnership with Barclaycard. This wasn’t just any TV; it was a piece of art, both literally and figuratively.
At the heart of this promotion was the development of a custom web portal by my team and me that allowed Barclays customers to explore, order, and experience this exclusive product. So I should be excited about the technology I have used to create the web portal. But this time, I am rather excited about the idea of transforming a TV into an art piece.
The Project: A Unique Customer Incentive
Samsung introduced The Frame 43” TV, which looks like a picture frame displaying stunning artwork when not in use. Barclaycard partnered with Samsung to offer a Special Edition version of this TV exclusively to its customers. This exclusive offer for The Frame 43” Television, with the Special Edition Porcelain Blue bezel was designed by acclaimed designer duo Scholten & Baijiings. Our engineering team was responsible for developing the e-commerce platform for this promotion, handling the order process seamlessly.
Also, as the dedicated supplier for this promotion, our company’s warehouse was filled with these exclusive TVs, and we even set up a studio space to experience the product firsthand. I made several visits to the warehouse myself to get a closer look—and I have to admit, I was impressed!
This is how we designed the Portal for them




What Makes This TV Special?
The Samsung The Frame 43” Special Edition comes with a unique Porcelain Blue frame bezel designed by award-winning studio Scholten & Baijings. This limited edition bezel was only available to Barclaycard customers during the promotion.
Hang it Like a Real Frame
One of the standout features of The Frame is its seamless design. It mounts flush against the wall, just like a real piece of art, making it an elegant addition to any space.
Enhance Your Space with Art Mode
When not in use, The Frame displays digital artwork, transforming your living room into a personal gallery. With its high-resolution display and rich colors, the artwork looks as authentic as a real painting.
Minimalist Setup with Invisible Wires
One of my favorite aspects was the near-invisible optical cable that connects all devices. This eliminates clutter and makes the setup look clean and sophisticated.
Smart Sensors for a Smart Experience
The Motion Sensor detects when you enter the room and turns on the screen to display artwork. When you leave, it powers down to save energy. Meanwhile, the Brightness Sensor adjusts the display according to ambient light, ensuring that the artwork looks perfect at any time of the day.
From an engineering perspective, building a simple eCommerce platform for this campaign was not a very exciting challenge. But seeing the project come to life and watching customers receive their exclusive TVs was truly rewarding. This project reaffirmed my belief that technology, whether hardware or software, is at its best when it enhances our daily lives seamlessly. And sometimes, it’s okay to step out of your comfort zone and appreciate the beauty of a well-crafted physical product!